General view of atmosphere at the 2014 FIFA World Cup McDonald’s launch party (Getty Images)
Sao Paulo: Barely six years old, India’s Abhiraj Singh will be getting the opportunity of his lifetime when he escorts hand-in-hand one of the star players onto the iconic Maracana Stadium in the FIFA World Cup pre-quarterfinal between Colombia and Uruguay in Rio de Janeiro on Saturday.
The Delhi-based Abhiraj realised his dream courtesy McDonald’s popular ‘FIFA World Cup Players Escort Program’.
This comes after six other Indian children had won tickets to the ongoing sporting extravaganza through an initiative undertaken by Adidas.
“I love football and I am so excited to be going to see the FIFA World Cup in Brazil”
“Getting a chance to walk onto the pitch with the world’s best teams and players is just amazing. I still can’t quite believe it is really happening. I am very lucky. Thank you McDonald’s for this incredible opportunity” Abhiraj said.
The program is a part of McDonald’s commitment to children’s well-being, to encourage amongst them love for playing sports, connect them with the world’s most watched and played sport.
Abhiraj realised his dream from nearly 30,000 children who participated in the program’s first edition in India.
He is the first Indian child amongst nearly 1400 plus children from across the world to have won participation at the World Cup.
Abhiraj has been accompanied by his parents to Brazil.
Under this program, McDonald’s facilitated access for nearly 1,400+ children between the age group of 6-10 from across the world to have once-in-a-lifetime opportunity to live their dreams of walking onto the field hand-in-hand with their football heroes at the start of each official FIFA World Cup 2014 match.
McDonald’s Player Escort Program was open to all children in India between the age group of 6-10 years. Its mechanics were rather simple — eager participants were to purchase a HAPPY MEAL (between April 1 to 30, 2014); and give a missed call to a dedicated number, punch in the ‘Code’ received along with the purchase.
Participants were asked a FIFA related question, and the respondents with all correct answers qualified for lucky draw.
One lucky winner from the draw won an-all expense paid trip along with a parent/guardian to the World Cup.