Number One: The CEO needs to be on Twitter. The CMO needs to be on Twitter. And they have to tweet everyday.
Number Two: Stop thinking everybody has to love you. Deal with the hate, learn from the rants, and ignore the trolls.
Number Three: Choose Instant Messaging groups over email. Everytime.
Number Four: Be personal, but don’t get personal. Ever.
Number Five: A press release isn’t a blog post. It isn’t a Facebook post. And it shouldn’t be the only tweet on the subject.
Number Six: You have a camera on your phone. Use it. Images speak more than 140 characters.
Number Seven: If you’re social when the going’s good, it’ll be easier to deal with a crisis.
Number Eight: Don’t count followers and fans, build relationships.
Number Nine: Talk about things you care about, not about the things you want people to care about.
Number Ten: Have fun. Nobody wants to be social with a bore.